Last week we shared three tips to market your service business the low-tech way. Here are some more ways to lift your business above the competition that require slightly more tech-savvy, but are still simple and easy to implement..
In it for the Long Haul
Search Engine Optimization (SEO) is the key to directing organic traffic, or traffic that comes to your website as a result of unpaid search results, to your website. On the other hand, pay-per-click (PPC) advertising, involves businesses paying a fee to search engines, such as Google or Bing, each time their ad is clicked. Through buying visits to their site, businesses can propel their ads to the top of search results depending on the amount they are willing to pay.
According to Hinge Marketing, when clients search for professional services, 80% use online sources, while 55% still use traditional references.
The algorithms used by search engines to determine which results appear near the top of the page when clients search for a service include a business’s willingness to pay per click, but they also include the number of keywords and backlinks, links to other websites.
While it takes patience, SEO can bump your business’ website near the top of the organic search results without paying a nickel. Tagging fresh content with relevant keywords and including backlinks to relevant websites and partners will help target your service to the correct audience.
Blogging isn’t marketing...or is it?
According to Hubspot, 53% of marketers say blog content creation is their top inbound marketing priority in 2017. On top of improving SEO efforts when search engine algorithms look for fresh content and backlinks, blogs market your business as a thought leader in its industry by offering service-related tips and insights to potential clients.
Blog posts are also easy content to implement into your business’s social media campaigns, and the topics you choose to blog on will help you further establish your business in its market niche, without shoving gimmicky sales pitches down customers’ throats.
Let Them See for Themselves
Did you know that 65% of your target audience are visual learners? Online video has quickly become one of the most widely used digital marketing techniques. They can be used for firm or service overviews, case studies, demonstrations, or even “Meet the Team” introductions and client testimonials.
To be a successful, marketing videos must focus on communication through immersing clients in what feels like a personal interaction with your business. The average human attention span is 8 seconds, less than a goldfish, so it is important to get the message across within the first 5 to 10 seconds of your video before losing potential clients.
People like to feel as though they are seeing something they shouldn’t be, and sharing an emotional story, funny moment, or unknown process will warrant more success than stuffing every good review your business has ever received into one video.
If you feel in need of extra selling power, including a call to action to visit your businesses website at the end of your video is a simple way to draw even more attention to your services.
If you’re looking for help with any of these methods, InStreamOne provides advice to service industry clients looking to step up their marketing game.
Topics: digital marketing